The mic is hot! We have officially partnered with Wendy’s to bring you several game day activations this season! “Wendy’s Hot Mic”, “Flip the Field”, “Watch with Wendy’s Post-Game” and a unique halftime experience will all be brought to you by Wendy’s.
“Wendy’s Hot Mic” will give players the unique opportunity to share their thoughts and experiences with fans in real-time through a first-of-its-kind live player point-of-view camera. Throughout the games, players can run over to the “Wendy’s Hot Mic” and drop some juicy soundbites – asking fans to call certain plays, talk trash, or simply say ‘Hi’ to viewers as if they were on the sidelines.
“Flip the Field” is an in-game power-up, and the “Watch with Wendy’s Post-Game Show” will take fans back through their team’s performance from the night.
You know we couldn’t forget about halftime! Fans, get ready because Wendy’s is about to give you a halftime like never before!
“Wendy’s and our fans share a genuine passion for gaming, and we always have our eye on the next opportunity that’ll make a truly authentic connection in that space,” said Jimmy Bennett, Wendy’s Vice President of Media. “Our partnership with Fan Controlled Football is a terrific fit because it brings together gaming and groundbreaking technology that gives fans the ability to call the shots.”
Welcome to the huddle, Wendy’s! #PowerToTheFans
infomediaries March 12, 2021
Light